Vision

• To benefit Sharjah’s economy in all sectors by promoting sustainable economic growth and recognizing achievements in businesses.

Mission

• Strengthening culture, organizational excellence and innovation in Sharjah by utilizing global best practices of promoting and celebrating all business sectors and creating a positive competitive environment in the emirate.

Objectives

• Promoting a culture of quality, excellence and innovation in all institutions in the business sector in the emirate and beyond
• Supporting initiatives and practices that grow organizational excellence in Sharjah
• Improving the results and outputs of the economic projects in Sharjah

Values

• Sustainable growth
• Having the desire to do business
• Motivation with knowledge